Linking a brand with a scent

Scent branding is more than just diffusing a pleasant fragrance in a space. It is the art of taking a company’s brand identity, marketing messages, target audience and matching these with a fragrance that amplifies these branding aspects.

This can become highly effective in environments where other sensory triggers, such as the use of lighting, sound and luxurious surroundings combine as brands can establish a longer-lasting emotional connection with consumers.